Middle East University participated in the activities of the ninth (third international) scientific conference organised by the Faculty of Media at the Iraqi University in Baghdad, entitled ‘Artificial Intelligence in Media: Prospects of Innovation and Challenges of Cultural Dialogue’.
The university was represented by Dr. Saddam Al-Mashaqbeh, a faculty member at the Faculty of Media, who presented a qualitative scientific paper, which addressed the futuristic study of the future skills related to artificial intelligence for Jordanian electronic newspapers’ staff as its main focus.
Based on a rigorous analytical methodology that examined emerging global trends, the paper shed light on the paths that Jordanian media organisations should take to adapt to the requirements of the digital age while preserving the essence of the media message.
The participation of Middle East University was met with remarkable interaction, reflected by the audience’s interest and appreciation of the deep knowledge that characterised the university’s intervention, highlighting the advanced role that university representatives have come to play in providing the Arab and international arenas with pioneering research contributions.