A team of faculty members from the Faculty of Business at Middle East University, specifically Dr. Laith Khrais, Dr. Ahmad Shijrawi, and Dr. Anas Bani Atta, have successfully registered a patent in the United Kingdom. The patent is entitled ‘The Smart Control Panel for E-Commerce’, and the team has received the official certificate of registration and publication, formally documenting this distinctive research achievement.
This invention aligns with the university’s strategic direction, which seeks to support applied scientific research and enhance its direct relevance to the needs of the global digital labour market. The core innovation is an advanced e-commerce control panel designed to gather and analyse data in real-time from various sources within the digital commerce ecosystem. These sources include financial transactions via payment gateways, website visitor traffic, customer interactions, and supply chain updates.
The significance of this accomplishment lies in the design of a comprehensive, integrated system. This system uses Application Programming Interfaces (APIs) and Customer Relationship Management (CRM) platforms. Data undergo an Extract, Transform, Load (ETL) process to be organised and stored within specialised data warehouses or data lakes. It is then fed into advanced analytical frameworks that employ Artificial Intelligence (AI) techniques and Machine Learning (ML) algorithms, supported by predictive analytics engines and Natural Language Processing (NLP) tools. This rigorous analysis aims to extract precise patterns and identify future trends, thereby supporting crucial business decisions and guiding growth strategies.
This innovation confirms that e-commerce has evolved into a holistic system necessitating intelligent tools for proactive monitoring and analysis. Consequently, the new patent represents a pivotal contribution that will enhance the efficiency of digital organisations and bolster their regional and international competitiveness. Furthermore, this success consolidates MEU’s pioneering role in enriching the Arab research environment and producing applied knowledge with a direct practical impact on the digital economy sector.