The Head of the Business Department at Middle East University’s Faculty of Business, Dr Ibrahim Abu Al-Sondos, delivered a specialised academic lecture at Al al-Bayt University entitled “Business Intelligence: Opportunities and Challenges in the Digital Era”, attended by a select assembly of students from the Faculty of Technical Education.
The lecture evaluated the accelerated transformations unfolding across the commercial sector within the digital economy. Particular emphasis was directed towards the role of business intelligence (BI) technologies in supporting institutional decision-making frameworks, optimising operational efficiency, and bolstering organisational competitiveness within contemporary digital environments.
Furthermore, the session reviewed the primary opportunities presented by advanced intelligent analytics and big data infrastructure. This was balanced against an analysis of the challenges associated with integrating BI applications into institutional frameworks, specifically regarding technical infrastructure, organisational readiness, and the human capital required to leverage these digital tools with optimal efficiency and efficacy.