Vision: To be a leading scientific and research institution in the arts and educational sciences, with a profound societal impact.

Mission: To supply the labour market with graduates distinguished by their knowledge, skills, and conduct through an environment that fosters learning, scientific research, and community service.

Core Values:

1. Transparency
2. Excellence and Innovation
3. Integrity
4. Citizenship and Social Responsibility
5. Diligence and Commitment
6. Institutional Loyalty and Belonging
7. Collaboration and Teamwork
8. Recognition of Achievement

Strategic Goals:

1. Developing highly competent human resources.
2. Aligning teaching and learning processes with labour market requirements.
3. Establishing a pioneering, ‘smart’ educational environment.
4. Producing influential scientific research.
5. Serving the community and achieving sustainable development.

Objectives:

• To implement robust governance and activate faculty councils and committees.
• To recruit distinguished faculty members in the arts and educational sectors.
• To facilitate the continuous professional development of academic and administrative staff.
• To refine academic programmes and curricula in line with international accreditations.
• To utilise digital and blended learning technologies effectively.
• To enhance the quality and output of scientific research.
• To strengthen the Faculty’s role in social responsibility and institutional partnerships.